User's blog

5 Problems with KPIs for Sales and Marketing

KPIs are overused but underutilized. Companies often spend months trying to establish effective KPIs to improve business performance measurement, but they are often abandoned shortly after implementation because the numbers being tracked are ill conceived and not suitable, so users quickly lose interest. Let’s dive into these frustrations and explore strategies to navigate them effectively. […]

Map out your Strategy

Map out your Strategy

A marketing strategy is simple. It’s knowing what your goal is and identifying activities that will get you there. That’s it. However, the process of identifying specific tasks and effectively communicating this strategy can be challenging due to its complexity and abstract nature. Marketing strategies encompass a myriad of components, ranging from defining target audiences […]

KPI Dashboards; Definition and Tips for Design Best Practices

KPI (Key Performance Indicator) dashboards are a critical tool for businesses to monitor their performance and achieve their goals. A KPI dashboard is a visual representation of key metrics that are essential to the success of the business. It presents data in a format that is easy to understand, allowing decision-makers to quickly identify trends, […]

Performance metrics

Performance metrics are essential tools that businesses and organizations use to measure progress and track their success. These metrics provide valuable insight into how well a business is performing, which areas require improvement, and where opportunities for growth exist. There are numerous performance metrics available, each serving a specific purpose. While important to track, not […]

Leading and Lagging KPIs

Introduction KPIs (Key Performance Indicators) are a critical tool in the arsenal of any manager. They give you insight into your business and help you make better decisions. A lagging KPI can tell you how well your business is doing right now, whereas a leading KPI give you a glimpse into the future. In this […]

KPIs vs OKRs; The Differences and why it Matters

[et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_row _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default”] OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) are widely used in companies to measure performance. But what is the difference between OKRs and KPIs? In this blog post, I will explain what OKRs and KPIs are, how they differ from each […]

Seven Steps to measure the Cause of your Results

[ez-toc] Tracking business success is difficult. And most executives and teams will agree that their KPIs (Key Performance Indicators) are a mess! In fact, only 28% of CEOs studied by MIT Sloan understood what their KPIs were telling them. That’s because KPIs are selected from a list or just recycled from those used in the […]

Using KPIs to succeed in consulting Business

Introduction The consulting industry is no stranger to competition. In fact, it’s one of the most competitive industries in the world. To succeed, you need certain qualities: must be a strong communicator, good listener, be curious and inventive, not afraid of hard work and be customer-focused. But a key aspect to a successful consultant is […]

What is Business performance management?

Introduction In the last decade, there has been a lot of innovations in business and technology. As a result, many businesses have started to use IT extensively. However, even though technology has grown so much in that time span, there are still some things that don’t change. For example, it is important for businesses to […]