Build a visual hierarchy

Share progress

Achieve Your big

“Brilliant! This is exactly what is needed. Everyone should be using KPI Karta!”

Jim Sterne, Co-founder and Chairman Digital Analytics Association

The problem with most KPIs is that people…

Waste time doing work that doesn’t help the business. Disagree on the metrics to improve the business. Can’t see how their activities help achieve the company goals. Don’t know what adjustments to make when the business performs poorly. Are frustrated with metrics that were mandated without their input. Confused how KPIs roll up to the big goal.

Sound familiar? We see it all the time. So, we fixed it.
The Webinar on August 16, 2023 is completed, but you can view the recording below.


Ready for performance metrics that matter?

Want a visual board to go to when feeling stuck or confused? Want to see at a glance where you’re hitting & missing your targets? Want to know at all times how everyone’s performing?

We’re sure you do. And sure you want…

More meaning

A simple, intuitive way to create KPIs as a team

More indicators

Know for sales & marketing what’s working, what’s not & why

More inclusion

Common agreement across the organization of which KPIs to use

More understanding

Realize where people & processes are breaking down – and what to do about it

More transparency

Show & share performance metrics with others that need to know

More kumbaya

For staff to embrace KPIs
meaningful to them – which they helped create


There’s a (simple) process for creating the right KPIs for your sales & marketing team…
State your Goal. Then we’ll help you build a Karta to define your KPIs

By building a visual hierarchy of KPIs to break up work into coherent and simple steps


Too many companies struggle using KPIs correctly

Our Team has seen that for years, decades even.

Too many random metrics. Too many un-actionable KPIs… Thus… too many people confused with their KPIs.

You can’t track what you don’t understand. And can’t change what you do with metrics disconnected from each other.

We know what organizations really want…

KPIs that are well understood. That are complete, accurate & reliable. That are easy to see in a single view. And…

That guides decisions & work - on a daily basis

Imagine a visual hierarchy of KPIs to break up work into coherent and simple steps. With layers that connect each metric.

Actually, no need to imagine. See it here.

You see… metrics only make sense when related to each other. To tell & see the whole story. And that can be tracked over time.

So people will know what’s working, to do more of that. And know what’s not working – to pinpoint the right adjustment.

KPI Karta™ will help you create the right metrics. Know the right information. Take the right actions.

All in plain view.

So you can achieve your biggest sales & marketing goals.

With everyone aligned, working towards the same things.

Want that for your business?


As business leaders, we know a thing or two

  • 20+ years leading & running businesses
  • 20+ years working in data analytics
  • 17+ years using KPIs to measure & run businesses
  • 14+ years developing & hardening KPI Karta methodology
  • KPI Karta is completely unique. Yes, really.


Licenses for your needs & people

Certain people need to do more than others. Pick the licenses that make sense for your team.

An organization needs at least one Creator and can then share Kartas with Champion and Spectator licensed users.

  • Functionality
  • View finished Karta
  • Enter and edit KPIs and their
  • Enter KPI values
  • Create and edit Karta
  • Create Catalogs in which user can
    save Kartas, Branches, measures,
    and metrics for reuse
  • Share Elements (Catalogs, Kartas,
    Measures, Metrics) with Company
    and Public

    For users to fill in KPI values

    $6 /mth or $59 /yr

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    For anyone to stay informed


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  • Enterprise License

    To ensure everyone’s success

    Contact us

* Karta is the Swedish term for map

Stop gambling with your metrics™

“I’m tired of the constant pressure to improve the business. Tired of working towards irrelevant metrics. And tired of hiring consultants to do what we should do ourselves. I want a workplace with more synergy. A team in more agreement. With KPIs that guide our decisions & work.”

We couldn’t agree more. That’s why we created KPI Karta™.

Most sales & marketing leaders struggle to create meaningful KPIs for their business. We offer an online software tool to easily create intuitive, visual KPIs, so organizations can measure, track & achieve their company goals.